SELECTED WORKS

^{^{Lounge by Zalando A/W 2025 Brand Campaign – Production & Casting}}

^{_{A mix of glossy, editorial assets and native, social-first content, tailored for audiences in Spain and the Netherlands.}

_{The campaign blends aspirational style with cultural relevance across every format.}}

_{^{Lounge by Zalando Holiday Campaign 2025_^–Casting}}

^{_{A chosen family escapes to a beautifully styled hotel for a festive getaway. A celebration of connection on their own terms.}

_{The hotel becomes their shared holiday home, filled with laughter, sparkle, and stylish holiday looks. It’s about caring for each other, showing up with love, and gifting with intention.}}

_{^{A large-scale European retail campaign combining inspirational visuals and localized content across fashion and home categories.}}

^{^{Lounge by Zalando High Summer Campaign 2025 – Production & Casting}}

^{_{Summer hits different across Europe. Long days, late nights, and plans that shift from park to party without warning.}}

^{_{Whether it’s beachwear or designer drops, the campaign invites the customer to serve looks, own the moment and snag the steal.}}

_{^{A seasonal fashion campaign combining premium brand videos, editorial outfit drops, and native social content across display and social channels.}}

^{^{Lounge by Zalando}} ^{^{A/W 2024}} ^{^{Designer Retail Campaign} ^– ^{Production & Casting}}

_{^{The aim is to bring the allure of premium and designer brands to Lounge’s customers, helping them embrace the colder season with excitement and exclusive deals on the finest selections.}}

_{^{Lounge by Zalando Italian Holidays Campaign 2024_^–Production}}

_{^{The campaign concept taps into the universal desire for meaningful connections and shared experiences, highlighting the joy and fulfillment of spending a summer holiday with loved ones.}}

^{_{Lounge by Zalando Cyber Week 2023 – Production}}

_{^{The campaign captures the essence of personal expression and individuality by highlighting spontaneous and joyful moments, such as selfies and karaoke, the campaign will build a deep connection with our audience through vibrant, authentic storytelling.}}

_{^{Social Content for Trippen}}

SELECTED WORKS

SELECTED WORKS

SELECTED WORKS

_{^{Christine Valtonen Capsule Collection for CM-44 Concept Store}}

^{^{Creative and Talent}}

_{^{A visual story created for the launch of Christine Valtonen’s capsule collection, exclusively released at the CM-44 concept store in Helsinki. The shoot translated the collection’s core inspirations into imagery, exploring the concepts of emptiness and form alongside subtle references to the raw beauty of Nordic nature.}}

^{_{Dandruff Short Documentary}}

^_Director

_{^{A documentary about the punk revolution and fanzine phenomenon that followed it from the late 70s to the early 80s in Finland. The film was featured in several film festivals globally.}}

^{_{Baby Girl Short Film}}

^{_{Concept and Screenwriter}}

_{^{Short fiction based on my original idea inspired by mother’s love towards their child. Baby Girl had it’s public premiere at the Love and Anarchy film festival in 2017.}}